TUESDAY, Aug. 27 (HealthDay News) -- The higher your heels, the smarter the shopper you will be.
That's according to new research that found having to focus on physical balance tends to lead to more balanced buying decisions. Hitting the stores after a yoga class or riding an escalator can also have the same spillover effect.
"If you're someone who tends to overspend, or you're kind of an extreme person, then maybe you ought to consider shopping in high heels," study author Jeffrey Larson, a marketing professor at Brigham Young University, said in a university news release.
His team found that when consumers' minds are focused on staying balanced, they are more likely to consider all of their buying options and choose a mid-range product, as opposed to something high-end or of low quality.
In conducting the study, the researchers set up several ways in which physical balance was involved in consumers' shopping experience. For instance, people leaned back on a chair while shopping online, played a Wii Fit game while being questioned about certain products, or stood on one foot while making a buying decision.
The study, published in the current issue of the Journal of Marketing Research, found people focused on balancing were more likely to buy a 42-inch television for $450 than a bigger, more expensive model or a smaller, cheaper TV.
The researchers concluded that people should be aware of how physical elements can influence the buying decisions they make.
"We need to sit back for a minute and consider, 'Is this really what I want, or are the shoes I'm wearing influencing my choice?'" study co-author Darron Billeter said in the news release. "We need to be more aware of what is influencing our choices."
This article from Psychology Today takes a look at impulse buying.
SOURCE: Brigham Young University, news release, Aug. 26, 2013
be well, feel better
From sleeping in to using vodka in place of hand sanitizer, check out the surprising stay-well secrets that real experts swear by.
In the dregs of winter it's easy to get down. So we reached out to Keri Glassman, nutritionist and author of The New You and Improved Diet, for some tips on how to keep those blues at bay.
Eat more and get slimmer (we promise!) by shopping from this list of truly satisfying, cravings-curbing foods.
How to fight colds, heartburn, joint pain, allergies, and other ailments by choosing the right food.
Arsenic in rice! Toxins in salmon! GMOs everywhere! Before you freak, find out which scares are worth your worry.
Feeling tired more often than not? Girl, we feel you: A study from the Center for Disease Control and Prevention showed that women are typically more exhausted than men. (Running the world takes it out of you.) So we asked Shilpi Agarwal, MD, and Equinox group fitness manager Jenn Hogg for eight ways to stay alert throughout the day.
If you have more than a few drinks a week, the calories start to add up fast. Slim your drink order with this expert advice.
Turn up your body's fat burn with these healthy foods.